Managing and Leveraging Corporate Communities for Added Web Site Value

Posted by on July 01, 2009

In a recent post of his, famed social media guru, Jeremiah Owyang, discussed the influx in "pollination" of social content from vendor web sites to social communities. Leveraging tools such as the "AddThis" button to allow users to share and bookmark content, organizations are throwing bits and pieces of content around the Web like rice at a wedding. While there's nothing wrong with spreading corporate web content socially, doing so can also leave marketers and communication specialists in a panic trying to read and locate every conversation being had about their companies. Owyang's prediction? In order to continue adding and maintaining value to the corporate web site, organizations must aggregate and re-centralize these conversations within the context of their own web sites.

I found this post from Jeremiah Owyang to be of particular interest. Here at eCrowds, we're in the business of melding web content and community discussions. Since it's launch at the end of last year, the goal of the eCrowds system has been to allow organizations to seamlessly tie social tools to corporate web content and facilitate conversations right from their own site.

Using content types as the building blocks of the system, eCrowds provides an easy way for even the least technically savvy folks to create and manage an endless variety of pre-specified page types. To facilitate site collaboration, users can visually drag and drop a variety of social modules to include in the template for any content type. For example, if a user wanted to edit the "blog post" content type to include comments below the page content, it would only take a few clicks of the mouse to drag the comments module into the blog post template. eCrowds provides the instant ability to make web content social and facilitate communication inline.

In addition, because eCrowds provides automatic connectors to share content with sites such as Twitter.com, there's little need for integrating additional tools like the AddThis button to share content across the Web. Using eCrowds, you're able to manage your site content, harness the wisdom of your crowd, and add value to your site by bringing the community discussions to you.

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